Alphabet Jewellery, The Fusion of Script and Design
March 19, 2010
In a world of complex, multi-level exchanges, our relationship with our appearance has become a priority. Our image is conditioned by our personal environment, it is our ‘calling card’, it asserts our identity and imparts our message. Such a context considerably broadens the scope of jewellery. As an aesthetic and emotional object, it helps to build our social image. Whether explicit or symbolic, jewellery has been lifted to a higher level of communication.
Basing himself on these observations, Stéphane Avranches, the founder of AXYLO®, has drawn on his creative experience in the luxury sector to devise a new definition of jewellery. By pushing back the boundaries of the artistic expression applied daily in his work as a graphic designer, he has given substance to that vision. His is the vision of a new genre of jewellery, one that expresses our soul and our intimacy. The idea was thus born and the concept of the letter as a source of expression and graphic design gave rise to AXYLO® alphabet jewellery in a fusion of script and design.
Carrying an initial, whether it’s yours or that special someone’s, displaying a message, unravelling a mystery, keeping a secret, AXYLO® alphabet jewellery allows us to express the truth of our emotions. This contemporary range, with its diverse array of finishes, plays cleverly on contrast and colour, thus making AXYLO® jewellery multi-faceted and ever-changing. Sometimes eccentric, at other times discreet or trendy, decisively masculine or subtly feminine. Thanks to the choice of letters, the combination of colours, materials and gemstones, the possibilities are endless. Your alphabet jewellery is fully customisable to the point of uniqueness, like a reflection of yourself.
WHAT INSPIRED THE NAME AXYLO®?
A is not only the first letter of the alphabet, it is also the first initial of the founder’s surname.
XYLOgraphy
Xylography was one of the first printing processes to use the wood engraving technique. It was employed as a means of reproducing Dharani prayers for Taishi Shotoku, the Japanese Imperial Regent who lived from 572 to 621. Engraving an entire page of text onto a single block of wood was a painstaking task, which left no margin for error.
We owe the invention of movable type, pre-1041, to a Chinese blacksmith by the name of Pi Cheng. He found a way of reproducing ideograms by using baked clay, then subsequently arranging the characters for printing.
In 1440, Gutenberg developed the first adjustable mould to cast a series of block print. He thus paved the way in Europe for the rapid development of typographic printing.
Ours is a fascinating human adventure, it is our heritage, a heritage that has contributed significantly to the creation of AXYLO® jewellery.
Visit our shop right now and discover a unique range of jewellery created especially for you, jewellery that will express your very own values, your life story.
